About

THE FASTEST GROWING RELIGION.
We are trying to build a new “religion” in the fashion industry.
Inspiration drawn in: The stereotypical 80-90’s USA family portrait pictures, 90’s commercial ads, awkwardness and embarrassment .
We implant these matters & information to each product, campaign & collection to stimulate certain feelings or vibes that we want to express.
We don’t see only “nice” things in the world as an inspiration to us, we also take the “ugly or weird” – enhance it and recreate it.
Each collection has its own ideology – meaning every collection has a different purpose and theme – making each one unique.
Every collection/drop is limited. Based in LA.

THE FASTEST GROWING RELIGION.
We are trying to build a new “religion” in the fashion industry. Inspiration drawn in: The stereotypical 80-90’s USA family portrait pictures, 90’s commercial ads, awkwardness and embarrassment. We implant these matters & information to each product, campaign & collection to stimulate certain feelings or vibes that we want to express. We don’t see only “nice” things in the world as an inspiration to us, we also take the “ugly or weird” – enhance it and recreate it. Each collection has its own ideology – meaning every collection has a different purpose and theme – making each one unique. Every collection/drop is limited. Based in LA.